Buffalo Bills Tickets
For one night a year, the National Football League comes to Canada’s largest city, Toronto
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The Bills Toronto Series is a stroke of pure marketing genius. Capitalizing on the proximity between Buffalo and Toronto (the two cities are separated by merely 138 km by car via the Queen Elizabeth Way), the small-market Buffalo Bills have successfully made a transition to a big market, even if it’s only for one regular (and sometimes also pre-season) game a year.
Every year, the Buffalo Bills travel north of the Queen Elizabeth Way to Toronto’s Rogers Centre for a game that is unlike any other, effectively bringing American football to Canada. The Bills Toronto Series was conceived during 2008 season, and originally ran through 2014. The original deal consisted of a five-year agreement in which the Bills played one “home” game per year in Toronto. Furthermore, the Bills would also play one pre-season game on the first and third year of the series.
Despite initial reluctance and apprehension, the Toronto Bills Series became a roaring success. The deal was a win-win for the Bills and the city of Toronto; the Bills enjoyed massive revenues and high attendances, while Toronto relished in its own share of profits, and thrived in the hype and excitement surrounding the games.
Furthermore, the Toronto Bills Series also gained the significant distinction of being the only string of regular-season NFL games that are played north of the United States border. In addition to the historical prestige, the Toronto Bills Series also set the record for the largest revenue for a single event at the Rogers Centre. While the record has since been surpassed by UFC 129, the achievement remains a testament to the popularity of the event.
Due to the overwhelming success of the Toronto Bills Series, the deal was renewed in 2014. The new agreement consists of an extension to the Bills Toronto Series through 2017. The deal details that the Bills will play one regular season game at the Rogers Centre every year, and that there will be an additional pre-season game in 2015.
Despite being postponed during the 2014 season, the Toronto Bills Series returns for an action-packed 2015 season!
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